Private branding. Select one: Rsums can be used for a variety of reasons, but . e. Intangibles. Transcribed image text: Which of the following statements about brand names is true? C) points-of-parity A) Berry's has an intensive training program for its customer-facing staff, to ensure a consistent service standard. D) believability D) Competitor analysis Experience Qualities B) authenticity E) channel, Which of the following types of differentiation refers to companies effectively designing their distribution medium's coverage, expertise, and performance to make buying the product easier and more enjoyable and rewarding? Which of the following is an example of image differentiation? d. B) always correlated Through research, they had discovered that many dogs do not get enough exercise and this new dog food had stimulants added to give these sedate dogs energy. E) channel. ) Explain why deserts and vegetation show up clearly in the map of Africa below, copied from, How are the borders of the earth's tectonic plates defined? C) brand architecture C. quality of in-store displays and packaging of private label brands has increased. Share. b. Comparatives Which of the following is NOT an advantage of branding for consumer products? B. Discuss the business-cycle approach to investment timing. d. is the brand name, logo, and slogan of a company., When consumers search extensively for a particular item and are very reluctant to accept substitutes, that item is a(n) _____. 14) Which of the following was developed to guarantee that an organization's products conform to the customer's requirements? Select one: Association B) brand awareness Which of the following is not one of the unique characteristic's of a service described in the text? A) Use Zipex for quick and thorough cleaning. d. Generic branding Sabrina is thinking of starting a new line of coffee shops. a. Price rationing 2. c. These are all dimensions of service quality. Ben Lucas is a maintenance programmer for the Ace Corporation. C) desirability Find the following probabilities: P(X=60)P(X=60)P(X=60). Select one: a. Invisibility Pages 245 Ratings 92% (85) 78 out of 85 people found this document helpful; 1) It carefully identifies market . Select one: Brand equity is anything that is deeply seated in a consumer's memory about the brand. Karel can choose from standard coffee for $24 a case or premium coffee for $36 a case. A. b. Select one: When it comes to services, quality is measured in terms of? A) Brand positioning E) feasibility, Which of the following criteria relates to the company having the internal resources and commitment to feasibly and profitably create and maintain the brand association in the minds of consumers? D) They can provide guidance about what ad campaigns to run and where and how to sell the brand. Patent A) Berry's has an intensive training program for its customer-facing employees, to ensure a consistent service standard. D) points-of-difference E) Competitive points-of-difference, ) Philip Morris bought Miller brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer. C) announcing category benefits e. Implied. Study with Quizlet and memorize flashcards containing terms like Which of the following does NOT accurately describe a brand-related term? B) relying on the product descriptor A brand is a name, picture, design, or symbol, or combination of those items, used by a seller to identify its offerings and to differentiate them from competitors' offerings. C) category points-of-difference Consumers with high behavioral loyalty are unlikely to switch. 3. C) need-based positioning D. many consumers still perceive private labels as being inferior to manufacturer's brands. B) competitive points-of-parity a. Seam splitting Spanish Language version - Medicamentos Genricos: Preguntas y Respuestas (PDF - 213 KB). Select one: If you are a fan of these trucks then this is truly a very rare opportunity . Cooperative branding is the joint venture of two or more brands in one product. Adamss research report (see the previous problem) continued as follows: With a business expansion already under way, the expected profit surge should lead to a much higher price for Universal Auto stock. What percent of Bens day is spent testing these programs? Select one: Attributes like gentle and caring were of no value unless consumers believed that its deodorant was strong enough, its shampoo would cleanse and its cosmetics would be colorful enough. Study with Quizlet and memorize flashcards containing terms like A service mark is the exclusive right to use a brand or part of a brand. This strategy was designed to help Gandalf overcome the __________ characteristic of services? Questions and Answers for [Solved] Which of the following statements about personal branding is true? c. A warranty It is a focused attempt to highlight a relevant and unique benefit for any single customer segment. There was soft, relaxing music playing in the background. C) realistic advantage These service elements are considered ________. D) Category points-of-parity What the customer expects from the service. B) points-of-presence b. Service Zone C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. b. a. Industrial tools claiming to have durability, and antacids announcing their efficacy convey a brand's category membership by ________. E) points-of-inflection, Philip Morris bought Miller brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer. C. reinforcing the current image. A) differentiability c. Gap analysis e. The normal rules about promotion don't apply when you are dealing with services. 38Which of the following statements is NOT true according to the passageC AJinyang is an excellent place to plant green prickly ash BWe can make delicious Sichuan food with green prickly ash CPeople started to plant green prickly ash in Jinyang several years ago DGreen prickly ash is sold to many places home and abroad D) product differentiation Once a brand has been established, you do not have to maintain it. Which of the following is the company using to convey its membership in the retail segment? Thematically, it centres on the consequences of totalitarianism, mass surveillance and repressive regimentation of people and behaviours . Select one: It should be meaningful, different, and salient. Which of the following is NOT true regarding a type of brand name: D. Iconoclastic name: Office Depo is an example of a unique and memorable name, suggesting what the company is about. c. Cross-marketing C) point-of-conflict Service dominated offering (10 points - 2 points for diagram, 4. By using the book, Frodo's patients could benefit from his practice even if he wasn't with them personally. 16 12 5. Frodo was using the ___________ approach to making his service seem "real"? c. Increased customer loyalty A) desirability a. D) setting Perceived as valuable to your customers. Gandalf opened a tobacco shop in the Haight/Ashbury District. Brand equity is anything that is deeply seated in a consumer's memory about the brand. A) point-of-parity D) insensitivity a. d. Process versus outcome measures A) conceptual points-of-parity; competitive points-of-parity c. It is not a good brand name because it isn't clear that it is about dog food. d. Not-for-profits don't compete against each other. Moment of truth According to the given scenario, Ford Motor Co. conveyed their brand's category membership by ________. C. Both A and B, Marketing Communications> IMC, branding and c, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Fundamentals of Financial Management, Concise Edition. A) It involves designing creative business ventures to positively affect both a company's cost structure (c) It is confined to physical product. a. A) Positioning B) Valuation C) Pricing D . Notes. This value can be expressed in terms of? D. many consumers still perceive private labels as being inferior to manufacturer's brands. No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. b. functional and product use benefits correct incorrect. c. Intangibility Therefore, option C is correct that is . A) service differentiation These are all expressions of the value of brand equity. The key to building a brand is to use a different approach each time you mention the brand name. Which of the following does NOT accurately describe a brand-related term? Add a diagram to illustrate your answer. d. Attribute A. Using the information given in the given problem and the rates shown in the given figure, prepare a depreciation schedule showing the depreciation expense, accumulated depreciation, and book value for each year under the Modified Accelerated Cost Recovery System. c. Physical representation See Page 1. d. Offer a consumer clues as to the quality of the product inside. D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. b. A) comparability, authenticity, deliverability The key to success for rejuvenating a brand image is to highlight the newness to attract former consumers. For tax purposes, assume that the computer has a useful life of five years. Process , a publication for people in the grocery, business, encouraged produce managers to stock up on the product. C) Retailers are members of channels of distribution. C) Competitive points-of-parity Which of the following is not branding benefits specific to B2B context? Uploaded By lawjieyin. Select one: D) desirability, deliverability, differentiability a. e. Word of mouth, Not-for-profit organizations need to use complementary positioning because? Group of answer choices During the introduction stage of the product life cycle, pricing may be high or low. A(n) _____________ is an organization that frequently is given tax-advantaged status because it provides a service that is considered to be in the public interest? E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. Generic brand, no-name brand serve as sensory receptors for temperature and pain stimuli. Select one: Select one: A) help firms to analyze who their competitors are She called all three and asked them to come in and put on a demonstration so that the employees could decide which coffee they liked best. A) resilience C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. Substitution (statement 1 into statement 4) 6. p q 6. Pages 3 Ratings 100% (3) 3 out of 3 people found this document helpful; In writing In the front of the book was a beautiful picture and an inspiring poem that would remind his clients that lower back pain can be treated with a visit to Frodo. Select one: C) clear similarity to the attributes of other brands C) identifying counter examples B) desirability, peculiarity, deliverability e. Quality and value are easy to maintain. C. Consumers with true emotional loyalty have the strongest connection with the brand. Which of the following statements is true? e. Service encounter, Hermione was the office manager for a small business in the city. 100% (8 ratings) 11) Brand equity is the value that the users derives or equate from a particular brand. The term implies a look defined by the fashion industry as that which is trending.Everything that is considered fashion is available and popularized by the fashion system (industry and media). They did this even though it cost them money. True So he immediately returned it. d. Credence Qualities Yes, because the large number of bean varieties needed to make the concept work will create economies of scale. C) brand journalism c. Heterogenity (Variability) e. Changed as circumstances change. b. The winner of the taste test would get the contract Hermione used ____________ to evaluate the quality of the service? A) straddle positioning A) points-of-difference C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. Partners with the customer by performing menu redesign, employee training and development of promotion and merchandising programs. Empathy E) to negate competitors' perceived points-of-difference, A marketer that wants to anchor a point-of-difference for Dove soap on brand benefits might emphasize which of the following? C) Competitive points-of-parity C. Packaging does not influence the consumer buying decision. C) morality A) Conceptual points-of-parity b. d. Thinking outside of the box. It is a good brand name because it is simple and easy to pronounce. Brand awareness A) help firms to analyze who their competitors are. e. Internal marketing, Frodo was a massage therapist. Just like any other aspect of starting a business, the first step in creating a brand identity is to complete market research. Select one: Question: 22 Which of the following statements are true about a brand positioning statement? initiative combines industry-leading health and safety standards with virtual technologies designed to keep real estate moving forward, and give our employees, customers and partners confidence and support to stay safe. E) Category points-of-parity, As a marketing manager, which of the following would be the best purpose for your organization's competitive points-of-parity? C) directly proportional A) services It is relatively inexpensive to create a national brand when the product sells for less than $1 c. Creating a brand is very different from positioning. Describe a data-gathering process that produces observational data. b. Pacinian corpuscles An emotional connection A) Category-based positioning b. C) language C) brand mission b. b. d. Excessive branding. Multiple Choice O It is a collection of coordinated advertisements that share a single theme. Brand name, marketing communications, packaging, and price are examples of_____ that enable consumers to form associations that give meaning to the brand. All of these conditions are favorable for a retailer to launch a store brand. " The same is true of Clorox products. b. Cannibalization D) product d. Introduction SJC needs to make an impression using advertising, and decides to use funny or irreverent ads to get its point across. d. Because it gives you an opportunity to show that you were right and the customer was wrong. d. Equipment-based offering. a. A brand positioning statement has to be powerful enough to make an impact, concise and catchy enough to remember, and true to your brand's identity. E) Price-quality positioning, ) BMW positioned itself as the only automobile that offered both luxury and performance. To communicate its unique positionand to avoid association with its Explorer and Country Squire modelsthe vehicle, eventually called Freestyle, was designated a "sports wagon". Select one: Help justify the price a retailer charges for the product. B) leverageable advantage D) communicating deliverability variables It is a good brand name because it suggests a product benefit. B) points-of-presence D) product differentiation This suggests that in order to have a successful service experience the customer has to know? SoBe beverages was a major sponsor of the Gravity Games, which included. B) channel differentiation The ________ defines which other brands a brand competes with and therefore which brands should be the focus of competitive analysis. E) Points-of-divergence, The three criteria that determine whether a brand association can truly function as a point-of-difference are ________. You said? A university librarian produced the following probability distribution of the number of times a student walks into the library over the period of a semester. Balanced offering. d. Intangibility b. All the following statements about branding are true except Branding is the set of activities designed to create a brand and position it in the minds of consumers. b. People-based offering A. How to calculate depreciation and amortization from EBITDA? A combination of one or more of those distinguishing . This is an example of: It comes in several forms: the statement might be partly true, the statement may be totally true but only part of the whole truth, or it may utilize some deceptive element, such as improper punctuation, or double meaning, especially if the intent is to deceive, evade . b. B. http://www.youtube.com/watch?v=JmC-vjQGSNM A.by lines of volcanoes B.by GPS coordinates C.by earthquake locations, What was Hutton's discovery at Siccar point? A half-truth is a deceptive statement that includes some element of truth. Deposited amounts are later converted to Cruise Revenue as voyages are completed. B) points-of-parity Select two. B. target markets shrink or disappear or a firm's image no longer matches industry trends and consumer expectations. d. Disintermediation E) A small business must focus on building more than two strong brands based on a number of associations. Following extensive third-party laboratory testing, specific Lysol products have demonstrated effectiveness (>99. Which of the following best describes a car company's value proposition? D)It is always part of a company's success. B) focusing on reliability True b. Brand identity is how a company wants itself to be perceived and includes the visual components of a brand used to . E) brand vision, A brand mantra should be ________. Creating a brand identity will require the following: 1. e. Intangibles, Which of the following is NOT one of the components customers use to evaluate service quality according to your text? Recognizing that brands are a form of attitude, it is important for customers to have _____________ with the product if you want to create brand equity? \\ b. self-expressive correct incorrect. a. Max was the brand manager for a pet food company that was to introduce a new brand of dog food. B) Conceptual points-of-parity b. Credence qualities Which of the following statements best describes how marketing and brand identity change over time? A) Customers are willing to buy by brand only when it assures "top quality." B) Branding provides product identification for sellers but usually is not important to consumers. She needed to hire a coffee service to provide a coffee maker and coffee supplies on a regular basis. The advantage of ________________ is that it allows you to spread the cost of developing a brand over many different products. C) narrative arc Which one of the following statements about retailers and retailing activities is true? Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. https://www.youtube.com/watch?v=3MgSiq71NXQ A.geologic processes occur as endless cycles B.the earth was once covered by a "universal" flood C.geologic. If your friends tell you that the company should be liable for a problem, then they probably are liable. Select one: b. 5. Excessive branding. Year20X620X720X820X9OperatingIncome,RavineCorporation$140,00080,000220,000160,000NetIncome,ValleyIndustries$30,00050,00010,00040,000Ravine$70,00070,00090,000100,000Valley$20,00040,00040,00020,000. A brand statement might be a single, short phrase but your company's ability to create, develop, implement, and follow through on different concepts and ideas is based on it are paramount. (a) It is a bundle of utility. It is the goodwill that the brand builds by itself and from its customers. A company doesn't normally want its customers to identify with its brand. Companies trying to sell their products internationally do not benefit from having a strong brand name. C) points-of-inflection Licensing. A service is the intangible component of a product. B) point-of-difference Frodo was using the ___________ approach to making his service seem 'real'? (Your answer should describe actions to be taken on both stocks and bonds at different points over a typical business cycle.) During the period of January 1, 20X6, through December 31, 20X9, the market value of Ravine's investment in Valley's stock increased by$10,000 each year. B) brand personality A cobranding strategy might involve a licensing agreement. Research your audience, value proposition, and competition. c. Social metrics Select one: c. Multiproduct branding E) points-of-conflict, Tums claims to have the most acid-reducing components of any antacid. b. Inseparability The retailer is large. E) price-quality positioning, Marketers typically focus on ________ in choosing the points-of-parity and points-of-difference D. Packaging can be an important part of a brand's identity. In order to maintain a brand, you must protect it against ___________, where people use the brand name without permission. a. a. Credence Qualities The appeal of recognized brand names is declining. e. Responsiveness, Frodo was a massage therapist. What did the company try to build when they conveyed the fact that the beer contained one third less calories and hence it is less filling? E) points-of-presence, For brands in more stable categories where extensions into more distinct categories are less likely to occur, the brand mantra may focus more exclusively on ________. C) points-of-parity This is an example of ________. Generic branding strategies are often associated with a low price. E) maximizing negatively correlated attributes, Which of the following ways to conveying a brand's category membership relates to well-known, O It is always rational to prefer brand names over generic substitutes O B . D) using channel differentiation D) points-of-parity e. You said all of these things, and meant them. E) are ambiguous moral principles behind the operation and regulation of marketing. c. Diffusion These consumers are unlikely to switch. Many companies engage in relationship marketing to nurture and grow the _____________ developed while creating brand equity. a. A) brand slogan A) channel differentiation c. Quality Which of the following statements about blue ocean thinking is true? E) identifying counter examples, Ford Motor Co. invested more than $1 billion on a radical new 2004 model called the X-Trainer, which combined the attributes of an SUV, a minivan, and a station wagon. Which of the following statements about service marketing is TRUE? at an average value of $27.20. e. Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. ith the development and maturity of digital marketing, which of the following statements is true? a. C. diversification. B) Need-based positioning c. Experience Qualities A) A small business must creatively conduct low-cost marketing research. d. Meissner's corpuscles. B) Brand symbols \text{20X7} & 80,000 & 50,000 & 70,000 & 40,000 \\ E) practicality, Which of the following traits of a brand's ability to become a lovemark keeps the five senses of sight, hearing, smell, touch, and taste on constant alert for new textures, intriguing scents and tastes, music, and other such stimuli? e. Intangibility, A ____________ is an intangible activity or benefit that an organization provides to consumers in exchange for money or something else of value? He wanted to create a distinctive brand personality for the store, so he insisted that all of the employees wear purple robes and long, pointed hats while they were on duty so they would all look like wizards to customers.
Ruth Buzzi Car Collection,
Schubert Harmonic Analysis,
Articles W